Description
Gabay's Copywriters' Compendium (2nd Ed.)
The definitive creative writer's guide
Author: Gabay Jonathan
Language: EnglishSubjects for Gabay's Copywriters' Compendium:
Keywords
top; tips; viral; advertising; standards; authority; packaging; collective; noun; orbicularis; Gabay's Copywriters; Follow; UK English; Young Men; Mark Twain; Top Tips; Common Language; Holds; Anniversaries; Pheasant; Dim; Trousers; Eleventh Hour; Scarecrow; Topless; Birthday; Cup; Crimson; Wo; Latin Proverb; Copywriters; Devious; Richard III; Orbits; Tongue Twisters
Publication date: 08-2016
· 15.6x23.4 cm · Hardback
Approximative price 33.85 €
Subject to availability at the publisher.
Add to cart the book of Gabay JonathanPublication date: 08-2006
712 p. · Paperback
Description
/li>Contents
/li>Readership
/li>Biography
/li>
Introduction: Have genius, will travel - far; The creative briefing process; Mind your Ps and Qs; Vocabulary; Word usage; Spell well; Modern idioms; US language; Is it a bird? Is it a plane? No, it's a sloganeer!; Cliches - they're playing our song again; Portmanteau - copy blending; Rhyme time; All together now; Quotations; Wise sayings; Do your speak marketese?; Euphemisms; First come - first served; Similes; Metaphors; Tounge twisters; World data & conversion tables. Top Tips - top tips for great awareness; top tips to brain storm; top tips to 'sale' innovative copy; top tips to write reports; top tips to think creatively; top tips for great Web copy; top tips for great direct mail letters; top tips for viral copy; top tips for radio ads; top tips for book blurbs; top tips for release writing; top tips for response advertising; top tips for packaging copy; top tips for point of sale; top tips for great brochure copy; top tips for poster copy; top tips for multi-media text; top tips for video scripting. Appendices - Award winners (selection of award winning ads, key guidelines); Make contact; Addresses of leading creative and marketing organisations.
These books may interest you
Content is King 209.69 €