Description
Innovating for Sustainability
Green Entrepreneurship in Personal Mobility
Routledge Studies in Innovation, Organizations and Technology Series
Author: Berchicci Luca
Language: EnglishSubjects for Innovating for Sustainability:
Keywords
Environmental Ambition; environmental; Radical Undertaking; ambition; New Product Development Projects; radical; Product Development Project; undertaking; Recumbent Bikes; innovation; Innovation Process; process; Project Team Commitment; bricolage; New Product Development Process; approach; Incremental Innovation Processes; recumbent; Van De Ven; bike; Bricolage Approach; Established Organizations; New Product Development Literature; Green Product Development; Product Development Process; Human Powered Vehicle; Polar Types; Breakthrough Approach; Rover Safety Bike; Metal Matrix Composites; Nonrational Factors; Van Der Laan; Product Innovation Process; Environmental Product Innovation; Product Development
Publication date: 05-2012
256 p. · 15.6x23.4 cm · Paperback
Publication date: 09-2008
· 15.6x23.4 cm · Hardback
Description
/li>Contents
/li>Readership
/li>Biography
/li>Comment
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One of the challenges met by green entrepreneurs and product developers who have tried to develop more sustainable products is that efforts to have better products in environmental terms do not always translate into effective business cases. The purpose of this book is a better understanding of the implications of environmental issues in new product development. Through an empirical study in the human powered vehicle sector, Luca Berchicci examines how and to what extent the environmental ambition of product developers and managers influences the way new products and services are developed. The understanding of this phenomenon is particularly important since managers are encouraged and/or motivated to undertake environmental new product development projects.
From the descriptions and analyses of the two cases study Luca Berchicci suggests that a high level of environmental ambition increases the complexity of the product innovation process. Moreover, a high level of environmental ambition may hamper a product innovation process because it may lead the developers away from the market that their product is to serve. Accordingly, this book attempts to explain and predict how environmental ambition influences new product development processes. This claim provides a theoretical contribution to existing research in both product innovation and green product innovation. Moreover, this book provides an original and deep insight on the diverse facets of greening.
1. Introduction
2. Product Innovation
3 Organizing for Innovation: How do Firms Innovate?
4 Environmental Product Innovation
5 Theory-Based Conceptual Model and Research Methodology
6 Description of the Mitka and the Mango Cases
7 Analysis of the Mitka and the Mango Cases
8 Discussions, Conclusions and Recommendations
References
Appendix I Characteristics of the Pre-Selected Cases
Appendix II: Source of Data
Luca Berchicci is an assistant professor at Centre for Entrepreneurship, at the Rotterdam School of Management, Erasmus University.