Description
International Hospitality Management
Concepts and Cases
Authors: Clarke Alan, Chen Wei
Language: EnglishKeywords
industry; companies; hotel; chain; holiday; inn; intercontinental; hotels; group; marriott; Uncertainty Avoidance; International Hospitality Management; HFD; International Hospitality Industry; Ramsay’s Kitchen Nightmares; International Hospitality; Shangri La Hotel; Banyan Tree; Timeshare Resort; International Human Resource Management; Hospitality Companies; Managing Cultural Diversity; Pest Analysis; Hotel Management Company; International Entrepreneurship; Disney’s Theme Parks; Disney Company; Tourism SMEs; Royal Hospital Road; Home Town; Hyatt Corporation; Chef De Partie; Coca Cola Cups; Theme Parks; Disneyland Paris
Publication date: 10-2015
· 18.9x24.6 cm · Hardback
Approximative price 42.81 €
Subject to availability at the publisher.
Add to cart the book of Clarke Alan, Chen WeiPublication date: 01-2006
· Paperback
Description
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International Hospitality Management: concepts and casesbrings together the latest developments in global hospitality operations with contemporary management principles. It develops a critical view of the management practices and the traditional theories, analysing how appropriate they are to the hospitality and tourism industries in a multicultural context.
International Hospitality Management is designed to instil a greater awareness of the cultural factors influencing the strategies and performances of hospitality organization. This approach focuses on a critical analysis of the relevance and application of general management theory and practice to the hospitality industry.
Consisting of eleven chapters to meet with the average semester duration, each deals with a major topic of international management, with thoroughly developed with consistent learning features throughout, including:
- Specified learning outcomes for each chapter
- International case studies including major world events and issues such as the riots in Paris, fast food lawsuits, tipping, corporate social responsibility as well as studies of international corporations such as Marriott, Hilton, Intercontinental, McDonalds, Starbucks, Disney and many more
- Study questions and discussion questions to consolidate learning and understanding
- Links to relevant websites and consolidated list of further reading at the back of the book
- Online resources available for lecturers and students including downloadable figures from the book, PowerPoint slides, further cases and extra exercises and points for discussion. Visit the site at http://cw.routledge.com/textbooks/9780750666756/
1. Welcome: An Introduction to International Hospitality Management 2. Cultures and the Challenges of International Hospitality Management 3. The International Hospitality Industry 4.Exploring the International Environment 5. International Marketing 6. International Hospitality Market Entry 7. Strategic Planning and International Hospitality Enterprises 8. International Human Resources Management: Managing Diversity 9. Entrepreneurship and SMEs in the Global Market 10. Managing Social Responsibility in International Hospitality 11. The Analysis of International Hospitality Management