Description
Modeling Markets, 2015
Analyzing Marketing Phenomena and Improving Marketing Decision Making
International Series in Quantitative Marketing Series
Authors: Leeflang Peter S.H., Wieringa Jaap E., Bijmolt Tammo H.A., Pauwels Koen H.
Language: EnglishSubject for Modeling Markets:
Approximative price 147.69 €
In Print (Delivery period: 15 days).
Add to cart the print on demand of Leeflang Peter S.H., Wieringa Jaap E., Bijmolt Tammo H.A., Pauwels Koen H.Publication date: 08-2016
Support: Print on demand
158.24 €
In Print (Delivery period: 15 days).
Add to cart the book of Leeflang Peter S.H., Wieringa Jaap E., Bijmolt Tammo H.A., Pauwels Koen H.Publication date: 11-2014
408 p. · 15.5x23.5 cm · Hardback
Description
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Building models for markets.- Model specification.- Data.- Estimation and testing.- Validation and testing.- Re-estimation: introduction to more advanced estimation methods.- Examples of models for aggregate demand.- Individual demand models.- Examples of database marketing models.- Use: implementation issues.- Appendix A: Matrix algebra.