Description
Multichannel Commerce, Softcover reprint of the original 1st ed. 2015
A Consumer Perspective on the Integration of Physical and Electronic Channels
Progress in IS Series
Author: Trenz Manuel
Language: EnglishSubject for Multichannel Commerce:
Publication date: 10-2016
Support: Print on demand
Publication date: 04-2015
153 p. · 15.5x23.5 cm · Hardback
Description
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Manuel Trenz is a researcher in the field of Information Systems, with a particular focus on the convergence of physical and electronic channels and the implications of IT innovations on firms and consumer behavior. He holds a PhD from the Business School of the University of Mannheim, Germany and previously worked as a research and teaching assistant at the University of Augsburg and the University of Mannheim. In 2013, he was a visiting scholar at the Marshall School of Business, University of Southern California, USA. He received his diploma (M.Sc.) in Management Information Systems from the University of Mannheim in 2010 and gained work experience at SAP and Roland Berger Strategy Consultants.