Description
Reputation Management, 2011
Management for Professionals Series
Coordinators: Helm Sabrina, Liehr-Gobbers Kerstin, Storck Christopher
Language: EnglishSubject for Reputation Management:
Reputation Management
Publication date: 11-2013
300 p. · 15.5x23.5 cm · Paperback
Publication date: 11-2013
300 p. · 15.5x23.5 cm · Paperback
Reputation management
Publication date: 08-2011
300 p. · 15.5x23.5 cm · Hardback
Publication date: 08-2011
300 p. · 15.5x23.5 cm · Hardback
Description
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Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist? What are the state-of-the-art methods and tools to measure corporate reputation? What are best practice examples and future trends in the field of corporate reputation management?
Introduction.- Approaching Corporate Reputation.- Measures and Impacts.- Reputation Management in Practice.- Future Trends of Reputation Management.
Provides a general overview of the state-of-art and future trends in reputation management Describes tools to measure corporate reputation Reports best practice from blue-chip firms Helps to optimize a company's reputation management Includes supplementary material: sn.pub/extras
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