Description
The Springboard
How Storytelling Ignites Action in Knowledge-Era Organizations
Author: Denning Stephen
Language: English
Subjects for The Springboard:
Keywords
Springboard Stories; stories; Sven Birkerts; knowledge; Knowledge Sharing; management; Knowledge Management; sven; Gutenberg Elegies; birkerts; Life Form; change; Task Team; idea; Can; sharing; Fairy Tales; task; CDC Web Site; team; Chile Story; Task Team Leader; Change Idea; Professional Storyteller; Central African Republic; Face To Face; Clipped; Bruno Bettelheim; Follow; Dimmer; Wo; Pakistan Story; National Highway Authority; External Knowledge Sharing; Atm Machine
Publication date: 11-2015
· 15.2x22.9 cm · Hardback
Approximative price 48.43 €
Subject to availability at the publisher.
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the book of Denning Stephen
Publication date: 12-2000
220 p. · 23.5x15.2 cm · Paperback
Description
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The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations is the first book to teach storytelling as a powerful and formal discipline for organizational change and knowledge management. The book explains how organizations can use certain types of stories ("springboard" stories) to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners and even customers.
Readers will learn techniques by which they can help their organizations become more unified, responsive, and intelligent. Storytelling is a management technique championed by gurus including Peter Senge, Tom Peters and Larry Prusak. Now Stephen Denning, an innovator in the new discipline of organizational storytelling, teaches how to use stories to address challenges fundamental to success in today's information economy.
