The strategy and tactics of pricing (5th ed )
A Guide to Growing more Profitably


Language: Anglais
Cover of the book The strategy and tactics of pricing (5th ed )

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334 p. · 15.2x22.9 cm · Hardback
Chapter 1: Strategic Pricing
Chapter 2: Value Creation
Chapter 3: Price Structure
Chapter 4: Price and Value Communication
Chapter 5: Pricing Policy
Chapter 6: Price Level
Chapter 7: Pricing Over the Product Life Cycle
Chapter 8: Pricing Strategy Implementation
Chapter 9: Costs
Chapter 10: Financial Analysis
Chapter 11: Competition
Chapter 12: Measurement of Price Sensitivity
Chapter 13: Ethics and the Law