Description
Vintage Marketing Differentiation, 1st ed. 2017
The Origins of Marketing and Branding Strategies
Authors: Williams, Jr. Robert L., Williams Helena A.
Language: EnglishSubject for Vintage Marketing Differentiation:
Keywords
brand; branding; business; design; entrepreneur; entrepreneurship; innovation; management; marketing; Promotion; Trends
137.14 €
In Print (Delivery period: 15 days).
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Description
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Examines the origins of marketing and branding strategies that have proven to be successful for over a century
Explores the ways marketers and salespeople can adapt to an ever-changing business landscape
Showcases the author’s personal collection of vintage products and photographs to illustrate various examples of marketing differentiation
Provides scholars and practitioners with deeper insight and appreciation into the development of marketing strategies and tactics