Strategic Innovative Marketing and Tourism in the COVID-19 Era, 1st ed. 2021
9th ICSIMAT Conference 2020
Springer Proceedings in Business and Economics Series

Coordinators: Kavoura Androniki, Havlovic Stephen J., Totskaya Natalya

Language: English
Cover of the book Strategic Innovative Marketing and Tourism in the COVID-19 Era

Subjects for Strategic Innovative Marketing and Tourism in the...

179.34 €

In Print (Delivery period: 15 days).

Add to cartAdd to cart
Publication date:
240 p. · 15.5x23.5 cm · Paperback

This book presents the latest findings of researchers from around the globe who presented their work at the 9th International Conference on Strategic Innovative Marketing and Tourism in the Covid-19 era. It provides up-to-date information and discusses current trends, issues, and debates, as well as theoretical and practical research, on strategic innovative marketing and tourism and applications from social media. Topics covered include social media in marketing and tourism hospitality, and strategic tools and techniques developed and implemented by some of the world?s leading research labs. In addition, the book brings together work from academia and industry.



​Androniki Kavoura is a Professor of Marketing Communication at the Department of Business Administration, University of West Attica, Greece. She has published in the International Journal of Mobile Computing and Multimedia Communications, International Journal of Web-Based Communities, EuroMed Journal of Business, Library Review, International Journal of Culture, Tourism and Hospitality Research, Journal of Vacation Marketing, Tourism Culture & Communication; and Tourism. She is also a conference chair of the International Conference on Strategic Innovative Marketing and Tourism.

Stephen J. Havlovic is a Professor of Human Resource Management & Labour Studies at Laurentian University (Sudbury, Canada). Prior positions include Dean, Faculty of Management at Laurentian; Provost, Alfred State; Dean, SUNYIT School of Management; Professor, University of Wisconsin – Whitewater; and Associate Professor, Simon Fraser University. He received the “Canada Trust Distinguished Teacher Award” while at Simon Fraser. He is a member of the EPAS Committee of EFMD.

Natalya Totskaya is an Associate Professor at the Faculty of Management, Laurentian University (Sudbury, Canada).  She has extensive professional and academic experience in Russia, where she obtained her Ph.D. in Economics.  She participated in the Junior Faculty Development Program offered by the US Department of State, and she was a fellow in the Summer Research Laboratory on Russia, Eastern Europe, and Eurasia at the University of Illinois at Urbana-Champaign. She teaches Strategic Management and Global Management at the undergraduate and graduate levels. 

Presents rigorous papers on strategic issues in the innovation marketing area applied to tourism

Integrates insights from theory with practice in industry

Provides current trends and future outlook