Strategic Innovative Marketing and Tourism, 1st ed. 2020
8th ICSIMAT, Northern Aegean, Greece, 2019
Springer Proceedings in Business and Economics Series

¨ Table of contents

European Works Councils in the Airline Industry

From a Smart City to a Smart Destination: a Case Study

Sónia Avelar University of the Azores, Portugal

Smart Tourism Approaches through Intelligent Print Media

Panagiota Konstantinou, Spyridon Nomicos and Androniki Kavoura, University of West Attica, Greece

Smart Tourism Prospects. A Descriptive Sample Survey on a Sample of Potential Tourists

Panagiota Konstantinou, University of West Attica, Greece, Spyridon Nomicos, University of West Attica, Greece, Georgios Stathakis, Hellenic Open University, Greece and Athina Mountzouri, University of West Attica, Greece

Intelligent Packaging as a Dynamic Marketing Tool for Tourism

Athina Mountzouri, Apostolos Papapostolou and Spyridon Nomikos, University of West Attica, Greece

Intelligent Ticket with Augmented Reality Applications for Archaeological Sites

Dimitrios Panagiotakopoulos and Konstantina Dimitrantzou, University of West Attica, Greece

Visualization of Folk-Dances in Virtual Reality Environments

Iris Kico, Masaryk University, Czech Republic, Milan Dolezal, Masaryk University, Czech Republic, Nikos Grammalidis, Information Technologies Institute, Hellas and Fotis Liarokapis Masaryk University, Czech Republic

Internal Customer Satisfaction from an e-procurement Information System: The Case of Greek Electronic Public Procurement System (ESIDIS)

Nikolaos Bitzidis, Sotirios Dimitriadis, George Karavasilis, Evangelos Kehris and Vasiliki Vrana, International Hellenic University, Serres, 62124, Greece

Mapping Island Tourism Research

Flávio Tiago, Cristina Oliveira, Ana Brochado and Sérgio Moro, University of the Azores, Portugal

Human Resources Role in Hospitality Service Quality

Flavio Tiago, Teresa Borges-Tiago and João Couto, University of the Azores, Ponta Delgada, 9501-801 Portugal

The Role of Fellow-Feelings and Organisational Harmony to Organisational Performance: a Comparative Analysis between two National Contexts

Jashim Khan, University of Surrey, United Kingdom, Vivi Maltezou, University of Surrey, United Kingdom, Eddy M. Sutanto, Petra Christian University, Siwalankerto, Indonesia

 and Meng Tao, International Business College, China

Cultural Identity, Innovation and Entrepreneurship

Efharis Mascha Hellenic Open University, Greece and Stavros Apostolakis, Greek Asylum Service, Greece

A Model of Brand Cocreation, Brand Immersion, their Antecedents and Consequences in Café Brand Context

City Branding: Proposal of an Observation and Analysis Grid

Ezzohra Belkadi, Ain Sebâa/ Hassan II University, Morocco

City Branding of Casablanca in Moroccο

FSJES Ezzohra Belkadi, Ain Sebaâ/ Hassan II University, Morocco

Gender Differences in Satisfaction from Hotel Room Attributes and Characteristics: Insights from Generation Z

Aikaterini Stavrianea, National and Kapodistrian University of Athens, Greece, Irene Kamenidou International Hellenic University Kavala, Greece and Evangelia Zoi Bara, International Hellenic University Kavala, Greece

Renewable Energy Matters for Tourism Industry in BRICS plus Turkey Countries

Elma Satrovic, University of Sarajevo, 71000 Sarajevo, Bosnia and Herzegovina, Adnan Muslija Cag University, Turkey and Eda Yasa Ozelturkay, Cag University, Turkey

Determining of Customer's Kansei Needs and Product Design Attributes by Rough Set Theory

Emel Kizilkaya Aydoğan, Erciyes University, Turkey, Esra Akgul, Erciyes University, Turkey, Yilmaz Delice, Kayseri University, Turkey and Cem Sinanoglu, Erciyes University, Turkey

Transformative Role of Work-Integrated Learning in Industrial and Post-Industrial society: the Russian Experience

Natalya Totskaya Laurentian University, Canada and Natalia A. Bogdanova, Siberian University of Consumer Cooperation, Russia

What Competencies Should be Developed in Citizenship Education in the 21st Century? Analysis of being Active Citizens in Europe and the US

Josélia Fonseca and Teresa Borges-Tiago, University of the Azores, Portugal

Technologies to Communicate Accounting Information in the Digital Era: Is Accounting Education Following the Evolutions?

Sofia Asonitou, University of West Attica, Greece

Environmental Sensitivity of Business School Students and their Attitudes towards Social and Environmental Accounting

Stamatios Ntanos, University of West Attica, Greece, Sofia Asonitou, University of West Attica, Greece, Grigorios Kyriakopoulos, National Technical University of Athens, Greece, Michalis Skordoulis, Democritus University of Thrace, Greece, Miltiadis Chalikias, University of West Attica, Greece and Garyfallos Arabatzis, Democritus University of Thrace, Greece

Α Comparative Approach of E-Learning Accounting Programs in Greece and China

Sofia Asonitou, University of West Attica, Greece, Chara Kottara, University of West Attica, Greece, Sijia Duan, Zhengzhou University, China and LinlinYuan, Zhengzhou University, China

The Influence of the Big Five Personality Traits and Risk Aversion on Entrepreneurial Intention

Alexandros G. Sahinidis, Panagiotis A. Tsaknis, Eleni Gkika and Dimitris Stavroulakis, University of West Attica, Greece

Redefining City Experiences and Thematic City Walks: The Case of “Thessaloniki Walking Tours”

Setting the Ground for Successful Film Tourism Practices in Greece: a SWOT Analysis

Sofia Gkarane and Chris Vassiliadis, University of Macedonia, Greece

Selective Key Studies in Seasonality Tourism: a Literature Review

Sofia Gkarane and Chris Vassiliadis, University of Macedonia, Greece

Importance of Teacher Training Incorporating Sustainability in their Subjects from the Life Cycle Approach in Higher School of Computation (ESCOM-IPN)

Valery Viridiana Garibay Huerta, Escuela Superior de Cómputo-Instituto Politécnico Nacional, México, Juan Jesus Gutiérrez García, Escuela Superior de Cómputo-Instituto Politécnico Nacional, México and Mónica Martínez Zamudio, Unidad Profesional Interdisciplinaria de Biotecnología-Instituto Politécnico Nacional, México

Tourism in Mexico and the Use of Cultural Heritage as a Commodification´s Product

Lilián Marisa Méndez Ravina, M. Gabriel Alberto Aviña Solares and Hilda Solís Martínez, EST, Instituto Politécnico Nacional, México

Proposal of Training in Topics for the Curriculum Sustainability of the Program of Engineering in Systems of the Escuela Superior de Cómputo of the Instituto Politécnico Nacional, México

Guzmán Flores Jessie Paulina, Escuela Superior de Cómputo-Instituto Politécnico Nacional, México, Cruz Torres Benjamin, Escuela Superior de Cómputo-Instituto Politécnico Nacional, México and Maldonado Muñoz Miguel Ángel, Escuela Superior de Cómputo-Instituto Politécnico Nacional, México

Customer Based Brand Equity Models in Hotel Industry: A Literature Review

Kevser Çınar, Necmettin Erbakan University, Turkey

Determinants of ICT Integration by Teachers in Higher Education in Morocco

Mounir Elatrachi and Samira Oukarfi, HASSAN II University II, Morocco

Experiential Development and Cultural Tourist, through the Example of the Settlement "Katomera" in Trikeri in the Prefecture of Magnesia

Sense of Place, Identity and Memory as Elements of the Design for Tourism

Anna Efstathiou, University of Nicosia, Cyprus

Analysis of Human Motion Based on AI Technologies: Applications for Safeguarding Folk Dance Performances

Nikos Grammalidis, Information Technologies Institute, CERTH, Greece

Iris Kico, Masaryk University, Czech Republic and Fotis Liarokapis, Masaryk University, Czech Republic

Higher Education and Innovation in the Non-profit Sector

Marcela Göttlichová, Tomas Bata University in Zlin, Czech Republic

Marketing Decisions of Young Product Designers: A Study in the University Environment in the Czech Republic

Dagmar Weberova, Tomas Bata University in Zlín, Czech Republic and Lenka Lizbetinova, Institute of Technology and Business, Czech Republic

Attractiveness of Small Cities in Rural or Abandoned Regions

Mental Maps and their Potential for Tourism: A Case Study of Czech Municipality

Vladimír Nývlt and Lenka Ližbetinová, Institute of Technology and Business, Czech Republic

Online Engagement Factors on Posts in Food Facebook Brand Pages in Greece

Ioannis Antoniadis, University of Western Macedonia, Greece, Symeon Paltsoglou, University of Western Macedonia, Greece, Georgios Vasios, University of the Aegean, Greece and Panagiotis Kyratsis, University of Western Macedonia, Greece

Blockchain Applications in Tourism and Tourism Marketing: A Short Review

Ioannis Antoniadis, University of Western Macedonia, Greece, Konstantinos Spinthiropoulos, University of Western Macedonia, Greece and Stamatis Kontsas,  University of Western Macedonia, Greece

Comparisons of Health Tourism within the EU Countries

Hatice Ulusoy and Nurperihan Tosun, Sivas Cumhuriyet University, Turkey

Contemporary Telemedicine Applications in the Provision of Mental Health Services in Greece

Maria Tsirintani, Lamprini Andrikopoulou and Spyridon Binioris, MSc Program in Health and Social Care Management, University of West Attica, Greece

Perceptions of Hospital Quality: A Case Study from Greece

Spyridon Mamalis, Irene Kamenidou, Stavros Pavlidis and Athina Xatziaggelou, International Hellenic University Kavala, Greece

The Wine Lab Project. Exploring the Views from Experts

Spyridon Mamalis, TEI Eastern Macedonia and Thrace, Kavala, Greece, Alessio Cavicchi, University of Macerata, Italy, Cristina Santini, University San Raffaele, Milano Italy, Gigliola Paviotti, University of Macerata, Italy and Irene Kamenidou, TEI Eastern Macedonia and Thrace, Kavala, Greece

Impression Management through Websites. An Analysis of the Romanian Banking Industry

Victor-Alexandru Briciu, Arabela Briciu and Ștefania-Maria Găitan, Transilvania University of Brașov, Romania

Participatory Culture and Tourist Experience. Promoting Destinations through YouTube

Arabela Briciu and Victor-Alexandru Briciu, Transilvania University of Brașov, Brașov, Romania

Designing the Virtual Product Experience. Learnings from Shenzhen, China and the ESUN Solutions

Social Networking Sites: The New Era of Effective Online Marketing and Advertising

Christos Papademetriou, Andreas Masouras and Avgoustinos Ioannou, Neapolis University Paphos, Cyprus

Winery Visitors’ Experience, Emotional Stimulation, Satisfaction and Behavioral Intentions: The Role of Age and Previous Experience

Ifigeneia Leri and Prokopis Theodoridis, University of Patras, Greece

Factors that Influence Tourist Satisfaction: An Empirical Study in Pafos

Michailina Siakalli and Andreas Masouras, Neapolis University Pafos, Cyprus

Cyber-Citizenship: a Challenge of the 21st Century Education

Josélia Fonseca, University of the Azores, 9501-801 Azores, Portugal and Hugo Bettencourt, Posto Santo Community Center, Azores, Portugal

Turkish Gen Y Customers’ Visit Intentions and Word of Mouth Activities Regarding Online Travel Agencies

Yigit Bozkurt, Adnan Menderes University, Turkey and Emel Yarimoglu, Yaşar University, Izmir, Turkey

Exploiting Human Cognitive Architecture to Design a New Cultural Narrative for non-Captive Audiences: the TOURiBOOST Project

Dorothea Papathanasiou-Zuhrt, Hellenic Open University, Greece, Aldo Di Russo, Artifactory, Via Baccina, Rome and Kevser Cinar, Necmettin Erbakan University, Turkey

Creating a Personalised Experience for Libraries’ Visitors

Ananstasios Giannaros, Kostantinos Kotsopoulos, Dimitrios Tsolis and George Pavlidis, University of Patras, Greece

Strategic Planning to Promote the Cultural Heritage. The Business Model Canvas for the Kapodestrian Buildings of the Island of Aegina, Greece

Kiriaki Alyfanti, Harokopio University, Athens, Greece

Social Media Activism on Cultural Tourism: A Proposal for Paleochora in Aegina, Greece

Konstantina Chatzina, Municipality of Aegina island, Greece 

The Role of Market Segmentation and Target Marketing Strategies to Increase Occupancy Rates and Sales Opportunities of Hotel Enterprises

Kevser Çınar, Necmettin Erbakan University, Turkey, Seda Yetimoğlu, Necmettin Erbakan University, Turkey and Kaplan Uğurlu, Kırklareli University, Cumhuriyet Mah, Turkey

Climate Change and Cultural Heritage. Case Study: the Island of Chios

Olga Tsakirides, National Centre for Social Research, Greece and Sofia Theofanidi, University of Reading, UK

Relationships among National Tourist Destination Arrivals, Effective Governance, Environmental Performance and Human Development

Barry A. Friedman and Merve Yanar Gürce, State University of New York at Oswego, USA

Industrial Design in Event Tourism Marketing: The case of Thessaloniki International Film Festival Pavilion

Athanasios Manavis, Nikoleta Kapakiari, Ioannis Antoniadis and Panagiotis Kyratsis, Western Macedonia University, Greece

Keep it Smart and Sustainable – a Bibliometric Analysis

Sónia Avelar, University of the Azores, Azores, Portugal

Sustainable Tourism in Europe from Tourists’ Perspectives

Teresa Borges-Tiago, Osvaldo Silva and Flavio Tiago, University of the Azores, Portugal

Employer Branding: Innovative Human Resource Practices in Tourism Sector

Christina Chalimourda and Nikolaos Konstantopoulos, University of the Aegean, Greece

Optimal Feature Selection for Decision Trees Induction Using a Genetic Algorithm Wrapper

Analyzing the Brand Personality of Athens

Pinelopi Athanasopoulou, University of Peloponnese, Apostolos N Giovanis, University of West Attica, Greece and Spyros Binioris, University of West Attica, Greece

Sport Motivation in Outdoor Sport Activities

Athanasopoulou Pinelopi and Gdonteli Krinanthi, University of Peloponnese, Greece

Residents' Perceptions of Tourism Impact on Local Economic Development During the Economic Crisis: The Case of Kavala

Alexios-Patapios Kontis, Maria Doumi, Anna Kyriakaki and Konstantinos Mouratidis, University of the Aegean, Greece

Taxonomy of Supervised Machine Learning for Intrusion Detection Systems

A Detailed Analysis of Using Supervised Machine Learning for Intrusion Detection

Multispectral Monitoring of Microclimate Conditions for Non-destructive Preservation of Cultural Heritage Assets

Nikolaos Bakalos, Nikolaos Doulamis, Anastasios Doulamis, National Technical University of Athens, Greece

Ancient Digital Technologies using ICT Tools

Anastasios Doulamis, Nikolaos Doulamis, Ioannis Rallis and Ioannis Georgoulas, National Technical University of Athens, Greece

Greek Traditional Dances 3D Motion Capturing and a Proposed Method for Identification through Rhythm Pattern Analyses (Terpsichore Project)

Efthymios Ziagkas, Panagiotis Stylianidis, Andreas Loukovitis, Vasiliki Zilidou, Olympia Lilou, Aggeliki Mavropoulou, Thrasyvoulos Tsiatsos and Styliani Douka, Aristotle University of Thessaloniki, Thessaloniki

Greece, Tourism and Disability

Maria Poli, University of West Attica, Greece

Turning a Problem into an Opportunity through Tourism and Marketing: The Case of Wild Rabbits in Lemnos Island, Greece

Georgios K. Vasios, University of the Aegean, Lemnos, Greece, Ioannis Antoniadis, University of Western Macedonia, Greece, Yiannis Zevgolis, University of the Aegean, Lesvos, Greece, Costantinos Giaginis, University of the Aegean, Lemnos, Greece and Andreas Y. Troumbis, University of the Aegean, Lesvos, Greece

A Systematic Literature Review on E-commerce Success Factors

Konstantinos Fouskas, Olga Pachni-Tsitiridou and Chrysa Chatziharistou, University of Macedonia, Greece

Influencer vs Celebrity Endorser Performance on Instagram

Displaced due to Conservation and Tourism in the Heart of India: A Review of the Relevant Policies

Zilmiyah Kamble, James Cook University, Singapore, Pragati Kelkar, Jagran Lakecity University, India and Abhishek Bhati, James Cook University, Singapore

Review of Social Media’s Influence on Airbnb Accommodation’s Booking Intention

Zilmiyah Kamble, James Cook University, Singapore, Suchittra Namnuad, James Cook University Singapore, Nguyen Hoang Phuong, James Cook University Singapore, Nguyen Dinh Tuan, James Cook University Singapore and Nguyen Hong Hanh, James Cook University Singapore

Blockchain Technology: A Case Study from Greek Accountants

Stamatios Ntanos, University of West Attica, Greece, Sofia Asonitou, University of West Attica, Greece, Dimitrios Karydas, University of West Attica, Greece and Grigorios Kyriakopoulos, National Technical University of Athens, Greece

University Pedagogy in Greece: Pedagogical Needs of Greek Academics from Ionian University

Georgia Rotidi, Katerina Kedraka, Efrossini-Maria Frementiti and Christos Kaltsidis Democritus University of Thrace, Greece

Experiencing a Museum after Dark: the Practice of ‘Lates’ in the Industrial Gas Museum of Athens

Anastasia Doxanaki, National and Kapodistrian University of Athens, Greece, Katerina Dermitzaki, National and Kapodistrian University of Athens, Greece, Kali Tzortzi, University of Patras, Greece, Maria Florou, Industrial Gas Museum, Technopolis, City of Athens, Greece and Despoina Andriopoulou, Industrial Gas Museum, Technopolis, City of Athens, Greece

Culture as an Instrument of Mass Construction

Dorothea Papathanasiou-Zuhrt, Hellenic Open University, Patras, Greece, Aldo Di Russo, Artifactory, Rome and Kevser Cinar, Necmettin Erbakan University, Turkey

Travel and Tourism Competitiveness of Economies around the World Using Rough SWARA and TODIM Method

Emel Kızılkaya Aydoğan and Mihrimah Özmen, Erciyes University, Turkey

E-commerce Success Factors. A Taxonomy and Application in the Fashion Industry

Konstantinos Fouskas and Chrysa Chatziharistou, University of Macedonia, Greece

Linking Luxury Brand Experience and Brand Attachment through Self-Brand Connections: a Role-Theory Perspective

Revolutionizing Marketing in Tourism Industry Through Blockchain Technology

Dorin C. Coita and Olimpia Ban, University of Oradea, Romania

Consumers' Perceptions of Gender-Neutral Advertising: An Empirical Study

Aikaterini Stavrianea, National and Kapodistrian University of Athens, Greece, Antonios Theodosis, Athens University of Economics and Business Greece and Irene Kamenidou, International Hellenic University Kavala, Greece

The Contribution of New Construction Technologies to Interactivity, Flexibility and Personalization in Hospitality Design, as explored in Student Projects

Stavros Vergopoulos, Aristotle University of Thessaloniki, Greece and Anna Efstathiou, University of Nicosia, Cyprus

Exploring the Mediating Role of Interactivity between Content Engagement and Business Performance in a Mobile-Marketing Strategy. A Quantitative Research in a business-to-business Context

Gerasimos Ntarlas and Despina A. Karayanni, University of Patras, Greece

The Strategic Use of Social Media in the Business-to-Business Context. Two Social Media Users’ Clusters

Examination of the Current Literature on how Robots can Contribute on Hotel Service Quality

Dimitrios Belias, University of West Attica, Greece

Teaching Critical Thinking through Tourism Advertising

Georgia-Zozeta Miliopoulou, Deree, The American College of Greece, Greece

Analysis Based on the Hotel Industry, the Lodging Market in Mexico. The Posadas Case

José G. Vargas-Hernández, Universidad de Guadalajara, Mexico, Elsa Patricia Orozco-Quijano, Laurentian University, Canada and Kurt Tonatiuk Winkler Benítez Universidad de Guadalajara, México

The Ιmplementation of Ιnternal Μarketing in Public Sector Organizations: the Case of Job Satisfaction at Chios Police Department

Maria Salamoura, Viktoras Ntamposis and Eleni Gaki, University of the Aegean, Chios, Greece

Tourists' Perceptions and Intended Behavior Thanks to Celebrity Endorsement: Antetokounmpo Invites you to Santorini with Aegean Airlines

Maria Salamoura, University of the Aegean, Greece, Antonios Giannopoulos University of the Aegean, Greece and Foteini Moumouri, Hellenic Open University, Greece

National Heritage as a Resource for Tourism Marketing

Strategic Management and Art Museums. The Case Study of the Historical Museum of the University of Athens

The Importance of the Training of Profesionals Related to Tourism with Full Knowledge of the Heritage of Mexico: Case Study of the Higher School of Tourism of the National Polytechnic Institute

Marissa Alonso Marbán, Instituto Politécnico Nacional, México, Hilda Solís Martínez, Colegio Madrid, México, María Belén Solís Mendoza, Instituto Politécnico Nacional, México and Mauricio Igor Jasso Zaranda, Instituto Politécnico Nacional, México

Nautical Tradition and the “Aquaman” Case: the “Hidden” Source of Inspiration from the Greek Cultural Heritage of the Sea

Olga Tsakirides, National Centre for Social Research, Greece

Determinants that Influenced Mexican Cocoa Beans Exports during 1996-2016

Rubén Molina Martínez and María Fernanda Ramos Martínez, Universidad Michoacana de San Nicolás de Hidalgo, Mexico

MIT Start-Ups Ecosystem and Greek Start Ups Reality – an Ecosystem Comparison

Theocharis Spyropoulos, Perrotis College, Greece

Analysis of Factors for the Increase Foreign Tourism to Michoacán, México

Research Methods on the Contribution of Robots in the Service Quality of Hotels

Dimitrios Belias, University of West Attica, Greece

The Contribution of Wine Tourism in the Development of Rural Areas in North Greece

Spyridon Niavis, Dimitrios Belias and Dimitrios Tsiotas, University of Thessaly, Greece

Assessing the Competitiveness of Greek Coastal Destinations

Spyros Niavis and Dimitrios Tsiotas, University of Thessaly, Greece

Internal Marketing on the Tourism Sector - Examination of how the Staff Can Develop on Greek Hotels

Exploratory Study of the Impact of Significant Ecotourism Experience on Voluntary Carbon-offset Behaviour of Young Travellers in their Long-haul Air Travel Choices

Alan Lee and Tay Koo, University of New South Wales, Sydney Australia

Greek Embassies on Twitter and the Quest for a Strategy

Georgia-Zozeta Miliopoulou Deree, The American College of Greece, Greece and Eftychia Papaioannou, Hellenic National School of Public Administration, Greece

Knowledge Management on Hotels - The Case of Greek Hotels

Lambros Vasiliadis, National and Kapodistrian University of Athens, Greece, Dimitrios Belias, University of Thessaly, Greece and Evangelos Zaftis, University of the Aegean, Greece

What Can the TripAdvisor Tell us About the Complaints Management Strategies? The Case of the Greek Hotels

Dimitrios Tsiotas, Spyros Niavis, Dimitrios Belias and Labros Sdrolias

University of Thessaly, Greece

Towards an Understanding of Temporary Exhibitions through Visitor Research

Katerina Koukouvaou and Kali Tzortzi, University of Patras, Greece

The Touristic Upgrade through Preservation and Respect of Environmental and Cultural Heritage: The Ayasi Project

Emily Papapetrou and Ioanna Chatzistamatiou, University of West Attica, Greece

Visual Communication, The Evolution of Greek Tourism Development as Represented by GNTO Posters

Chara Agaliotou, Loukia Martha and Maria Vrasida, University of West Attica, Greece

The Use of Social Media on Board: A Comparison Study throughout Deck and Engine Cadets of Merchant Marine Academy of Macedonia, Greece

Maria G. Vassiliadou and Charalampos G. Yakinthos, Merchant Marine Academy of Macedonia, Greece

Impact of Seasonality on the Management of Tourist Accommodation Establishments in the Azores

Flavio Tiago, João Couto, Diana Verissimo, Sandra Faria and Teresa Borges-Tiago, University of the Azores, Portugal

Exploring the Relationship of Physician Practice Characteristics with Patient’s Therapeutic Experience -An Exploratory Quantitative Research

Dimitrios Apostolopoulos, Despina A. Karayanni and Christina C. Georgi, University of Patras, Greece

The Effects of Workplace Well-being on Individual’s Knowledge Creation Outcomes. A Study Research among Hotel Employees

Maria Koutiva, University of Thessaly, Greece, Dimitrios Belias, University of Thessaly, Greece Ilias Flampouras Nietos 1st Primary School of Zakynthos/Karampinio, Greece and Athanasios Koustelios, University of Thessaly, Greece

The Value of Cultural Routes in Greece-  Examination of the Current Situation

Lambros Vasiliadis, National and Kapodistrian University of Athens, Greece and Dimitrios Belias, University of Thessaly, Greece

Developing a Tourism Destination through Gastronomy Branding

Maria Vrasida, Athens Metropolitan Collee, Greece, Magda Peistikou, Athens Metropolitan Collee, Greece and Natasa Iliopoulou, Independent Researcher, Greece

Personality Type and Career Preferences Among Young Adults in Post-Recession Greece

Alexandros Sahinidis, Panagiotis A. Tsaknis, Eleni Gkika and Dimitris Stavroulakis, University of West Attica, Greece

Dominance of Tourism Marketing Channels in the Global Travel and Tourism Industry: A Financial Market Perspective

Alexios-Patapios Kontis, Ioannis Tsakalos and Theodoros Stavrinoudis, University of the Aegean, Greece

Presents the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019

Discusses new perspectives in the field of marketing, innovative technologies, and tourism

Debates issues highly relevant to the future direction of marketing research and practice