Description
Strategic Marketing Management (3rd Ed.)
Planning, implementation and control
Authors: Wilson Richard M.S., Gilligan Colin
Language: EnglishSubject for Strategic Marketing Management:
Keywords
mix; planning; cost; volume; profit; analysis; audit; plan; critical; Om Er; success; UK Manufacture Industry; BCG Growth Share Matrix; Strategic Marketing; Cost Volume Profit Analysis; Marketing Planner; Strategic Marketing Management; Marketing Performance; Marketing Planning; Marketing Audit; Marketing Structures; Directional Policy Matrix; Vice Versa; Swiss Watch Industry; UK Market; Gross Profit; Marketing Strategist; Portfolio Analysis; Marketing Mix; Marketing Operation; Functional Costs; Business Process; Industry Attractiveness; Time Based Competition; Strategic Marketing Planning
284.79 €
In Print (Delivery period: 14 days).
Add to cart the book of Wilson Richard M.S., Gilligan ColinPublication date: 07-2017
· 21x28 cm · Hardback
Approximative price 48.39 €
Subject to availability at the publisher.
Add to cart the book of Wilson Richard M.S., Gilligan ColinPublication date: 03-2005
864 p. · 21x28 cm · Paperback
Description
/li>Contents
/li>Readership
/li>Biography
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