Description
The New Rules of Lead Generation
Proven Strategies to Maximize Marketing ROI
Author: SCOTT David T.
Language: EnglishSubjects for The New Rules of Lead Generation:
Approximative price 24.02 €
In Print (Delivery period: 10 days).
Add to cart the book of SCOTT David T.
Publication date: 04-2013
Description
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Lead-generation marketing is evolving rapidly, but many companies are
still using the same methods they always have. How can a marketer know
which lead generation tactics will provide them with the best, most
actionable leads for their products or services? What's been missing-until
now-is a strategic look at how lead-generation tactics can work together
to produce the maximum number of quality leads. In "The New Rules of Lead
Generation", marketing expert David T. Scott examines the seven most
successful tactics, including e-mail, direct mail, and search engine
marketing; banner and social media advertising; cold calling; and trade
shows. He reveals when to use which tactics, how to use them
cost-effectively and get the best results, and how each tactic has changed
in recent years and will continue to evolve in the future. Readers will
also discover how to test new approaches on a limited budget and how to
combine multiple tactics for a more powerful, integrated campaign.
Featuring valuable tools for tracking costs and measuring results, this
indispensable book shows marketers everywhere how to capture the leads
they need to help their companies succeed.
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