Description
The Marketing Manual
Author: Baker Michael
Language: English
Subject for The Marketing Manual:
Keywords
strategic; plan; critical; success; factor; mix; orientation; operational; get; there; International Business Realities; Shell’s Directional Policy Matrix; Good Good Average Poor; Vice Versa; Competition Intensity; Marketing Case; DPM; Directional Policy Matrix; Critical Path Method; Repurchase Cycles; CSF; Boston Box; Product Life Cycle Curve; PLC Concept; Nation’s Business Community; World’s Largest Trading Nation; CIM; Marketing Mix; Operational Marketing Plan; Marketing Plan; Low Cost; Pest; Marketing Orientated; High Cost; SMP Process
Publication date: 07-2017
· 18.9x24.6 cm · Hardback
· 18.9x24.6 cm · Hardback
Description
/li>Contents
/li>Readership
/li>Biography
/li>
The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan. The Marketing Manual addresses the 3 fundamental questions facing the business planner: where are we now? where do we want to go? how do we get there? The workbook elaborates on these essential questions helping you to address your own marketing problem and work through to the preparation of an operational marketing plan.
Chapter 1 Strategic marketing planning; Chapter 2 Problem solving and decision making; Chapter 3 Developing a marketing orientation; Chapter 4 Marketing and competitive success; Chapter 5 The marketing appreciation; Chapter 6 Where do we want to go?; Chapter 7 How do I get there?; Chapter 8 How will I know when I've arrived?;
Professional Practice & Development
Michael J. Baker
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